~ Licensed Anime&game merchandise Store in the central of Bangkok’s Entertainment District ~
Brave group APAC (Thailand) Co., Ltd. (Head Office: Bangkok, Director: Jun Funabashi, wholly owned by Brave group) and
Smarprise Co., Ltd. (Head Office: Minato-ku, Tokyo, Managing Director: Takeshi Igarashi, wholly owned by Brave group) have collaborated to open an official licensed anime & game merchandise store under the name “colleize Thailand.”
The store will open on September 12, 2025, at MBK Center, one of the largest shopping malls and a major entertainment hub in central Bangkok.
■colleize Thailand
▼ Basic Information
- Opening Date: Friday, September 12, 2025, at 10:00 AM
- Business Hours: 10:00 AM – 10:00 PM
- Location: 7th Floor, MBK Center, 444 Phayathai Road, Pathumwan District, Bangkok 10330
“colleize Thailand” will be located inside MBK Center, right in the heart of Siam, Bangkok, an important hub for commerce and entertainment. MBK Center offers a wide range of facilities and leisure activities, including cinemas, game centers, karaoke, and various entertainment options. Situated near Chulalongkorn University, one of Thailand’s top educational institutions, the area is highly popular among students, young people, and a diverse range of visitors who continuously gather there.
▼ Products (unordered)
WIND BREAKER／Genshin Impact／Jujutsu kaisen／Frieren／Chiikawa／NIKKE／Haikyuu!!／Bluelock／Honkai:Star Rail／Pokémon／Detective Conan／mofusand etc,
| Contact Information ・X：https://x.com/colleize_th ・Facebook：https://www.facebook.com/colleizeth/ ・Instagram：https://www.instagram.com/colleize_th/ ・LINE：@colleize_th |
■Bringing Official and Licensed Merchandises to the World
In recent years, while Japan’s content industry has been gaining worldwide popularity particularly across Asia the circulation of counterfeit and pirated goods has become increasingly serious. According to data released by the Japan Patent Office in June 2025, a total of 1,007 consultation cases were recorded in 2024. Among these, copyright and trademark issues ranked highest in the breakdown of inquiries.
| Reference: Japan Patent Office Public Data
Annual Report on Consultation Services for Counterfeit and Pirated Goods Countermeasures (June 2025) |
Brave group is actively expanding the distribution of officially licensed products in collaboration with its subsidiaries across multiple countries. This expansion encompasses not only merchandise based on the company’s own intellectual properties (IP), but also licensed products from other renowned brands. Through pop-up stores and exhibitions, Brave group continues to bring authentic Japanese content to global audiences, underscoring its commitment to sharing the richness of Japan’s creative culture with the world.
| Our Achievements The overseas merchandise sales business “Brave stores” was nominated for the Japan Character Awards 2025 – Retail Award (July 29, 2025). https://media.bravegroup.co.jp/ip-platform/6234/ |
“Brave stores” continues to expand its overseas merchandise sales business, bringing Japanese content to the world (November 14, 2024).
https://media.bravegroup.co.jp/ip-platform/4706/
＜CEO Brave group APAC (Thailand)＞
I am delighted to have the opportunity to offer a space where customers can confidently purchase officially licensed merchandise at MBK Center, made possible through the collaboration with our affiliate company Smarprise and our dedicated team.
We sincerely hope that this space will become a place where everyone can discover a wide array of captivating products and enjoy a welcoming environment that leaves a lasting impression.”
＜CEO & Managing Director, Smarprise ＞
“I am extremely excited to have the opportunity to open a branch in Bangkok. We hope to share the spirit of Japanese adventure with audiences around the world, aligning with our company’s mission to serve as a bridge for Japan’s content industry. This initiative also supports our goal of expanding business overseas, starting from Thailand and continuing into global markets.”
■Introducing colleize
“colleize” has grown steadily with the support of its customers. The store offers a wide range of officially licensed merchandise, covering everything from popular anime titles and iconic characters to limited-edition items and bestsellers—totaling over 300,000 products. As of August 2025, colleize has more than 440,000 members.
・Official Website ：https://colleize.com/
・X Official：https://x.com/colleize/
■Company Information
Smarprise Co., Ltd.
- Founded: April 2015
- Capital: JPY 195 million (including reserves)
- Managing Director: Takeshi Igarashi
- Directors: Yu Yamazaki, Yutaka Takeda
- Headquarters: 8th Floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo, Japan
- Business Overview: IP Platform Business (EC Platform and MD Business)
- Website:https://smarprise.co.jp/
Brave group APAC (Thailand) Co., Ltd.
- Founded: November 30, 2023
- Managing Director: Jun Funabashi
- Directors: Tsuyoshi Hanzawa, Yasuhiro Horiguchi, Yu Yamazaki
- Head Office: 6th Floor, Room 601, 42 Tower, 65 Sukhumvit 42, Phra Khanong, Khlong Toei, Bangkok, Thailand
- Business Areas:
- IP Production: VTuber business
- IP Platform: E-commerce platform business
- IP Solution: XR, 3DCG, and related services
- Website: https://bravegroupapac.co.th/
Brave group Co., Ltd.
- Founded: October 11, 2017
- Capital: ¥4.68 billion (including capital reserves)
- Managing Director: Keito Noguchi
- Head Office: 8th Floor, PMO Tamachi III, 4-1-28 Shiba, Minato-ku, Tokyo, Japan
- Business Areas: IP Production / IP Platform / IP Solution / Incubation
- Official Website: https://bravegroup.co.jp/
- Recruitment Website: https://recruit.bravegroup.co.jp/
- Official Media: https://media.bravegroup.co.jp/
- Official X Account: https://x.com/bravegroup_vt/
- Group Companies: https://bravegroup.co.jp/company/#group-company
