Brave stores Launches Second Overseas Expansion with a Pop-up Store Opening in Bangkok Today, September 27! Also Participating in Thailand’s Largest Book Fair in October

2024.09.27

Corporate

〜 Brave stores Thailand’s EC site offers original merchandise from the popular anime “WIND BREAKER” and the well-known Thai VTuber agency “ARP” 〜

Brave group APAC (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand; Managing Director: Jun Funahashi, a subsidiary of Brave group, Inc., hereafter “Brave group APAC”) and Brave group, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Keito Noguchi, hereafter “Brave group”) are pleased to announce the second phase of their overseas merchandise sales business, “Brave stores” will open a pop-up store in the youth-centric shopping mall, Union Mall in central Bangkok, starting September 27, 2024 (Friday). Furthermore, Brave stores will also participate in Thailand’s largest book fair, Book Expo Thailand 2024, held in October.

■ Pop-up Store at Union Mall:

Dates: September 27 (Friday) – October 9 (Wednesday), 2024

Operating Hours: 11 AM – 9 PM

Website: https://unionmall.co.th

■ Book Expo Thailand 2024:

Book Expo Thailand is Thailand’s largest book fair, which last year attracted around 1.2 million visitors over ten days and featured approximately 400 exhibitors, including participants from overseas. Brave stores will set up a booth within the booth of Luckpim, a company specializing in the translation and publication of Japanese manga in Thai.

Dates: October 10 (Thursday) – October 20 (Sunday), 2024
Time: 9 AM – 5 PM
Location: Queen Sirikit National Convention Center
Booth: No. Q38, Hall 7 (Brave stores TH x Luckpim)

■ Available Products:

Both at Union Mall and Book Expo Thailand 2024, visitors can purchase over 200 different original goods from popular anime WIND BREAKER and VTuber talents from the Thai agency Algorhythm Project (ARP). Exclusive products will also be available at Brave stores, so don’t miss your chance to check them out

※Please note that these products cannot be purchased from Japan. Thank you for your understanding.

▼ Product Lineup:

『WIND BREAKER』Merchandise List

『Algorhythm Project（ARP）』Merchandise List

■ About Brave stores:

Brave stores is a global merchandise sales initiative launched to promote the globalization of Japan’s content industry. It features both physical retail outlets and a global e-commerce business across various regions worldwide.

Special Website: https://bravegroup.co.jp/bravestores/
Official X: https://x.com/brave_stores

＜About Brave stores Thailand＞

In July 2024, Brave stores Thailand launched a global e-commerce service targeting Southeast Asia and Thai-speaking markets. An EC site was pre-opened in the same month. Future plans include continued e-commerce operations and the opening of physical stores across Asia.

※Products currently available on the e-commerce site cannot be purchased from Japan. Thank you for your understanding.

EC Site: https://th.brave-stores.com/
Facebook: https://www.facebook.com/Bravestoresth/
X: https://x.com/Bravestoresth/
Instagram: https://www.instagram.com/bravestoresth/

＜Background of Brave stores:＞

Brave group is driven by the purpose of “Japanese Adventure. World Wide Romance” and operates under the mission of “Strike Wonder in 8 Billion Hearts” The company has multiple business ventures domestically and internationally, including the VTuber business (IP Production) and related fields such as IP Platform and IP Solution.

In February 2024, Smarprise joined the Brave group. With the purpose of “To become a bridge among Japanese leading content industries” Smarprise has developed services such as “colleize,” one of Japan’s largest domestic e-commerce sites for official goods and licensed products, and “SURPRISE BOX,” a service offering official licensed merchandise.

Domestically, Brave group has successfully offered official merchandise through platforms like colleize, ensuring proper pricing and availability. However, the international market has faced challenges, particularly with the proliferation of counterfeit goods, negatively affecting customers and the broader content industry.

To address this, Brave group is launching “Brave stores,” a platform to sell Japanese content and merchandise globally. This will include products from both its own IPs and some of Japan’s most iconic properties, ensuring fans worldwide can access genuine goods.

(*1) VSPO！：https://vspo.jp/

(*2) colleize：https://colleize.com/

(*3) SURPRISE BOX：https://surprisebox.jp/

(*4) There are some EC sites available for specific projects and regions, such as the Brave group US Official Store.

＜Related News＞

・”Delivering Japanese Content to the World: Overseas Goods Sales Business ‘Brave stores’ Launched! Expansion to Real Stores and Local EC Sites Globally” (July 9, 2024)

https://prtimes.jp/main/html/rd/p/000000348.000044525.html

・”Brave group Launches ‘Brave stores’ Pop-up in Shanghai with HIMEHINA Merchandise!” (July 17, 2024)

https://prtimes.jp/main/html/rd/p/000000353.000044525.html

・”Brave group APAC Launches Brave stores Thailand EC Site Pre-Opening, Chrono prince Goods Now Available” (July 29, 2024)
https://prtimes.jp/main/html/rd/p/000000359.000044525.html

■ Company information

Brave group APAC (Thailand) Co., Ltd.

・Established：November 30, 2023

・Managing Director：Jun Funabashi

・Director：Tsuyoshi Hanzawa, Yasuhiro Horiguchi, Masaru Yamazaki

・Address：No.65, 42 Tower, 6th Floor, Room 601, Soi Sukhumvit 42 (Kluaynamthai), Sukhumvit Rd., Prakanong, Klongtoey, Bangkok

・Business Activities: IP Production (VTuber Business), IP Platform (E-commerce Platform Business), IP Solution (XR Business, 3DCG Business, etc.)

・Official Website：https://bravegroupapac.co.th/

Brave group Inc

・Established: October 11, 2017

・Capital: 4.68 billion yen (including capital surplus)

・President and CEO: Keito Noguchi